Client
Project Type
About the project
We built a FOOH campaign for the HSBC SVNS Singapore 2026 Rugby Sevens. The brief was scale — make the event feel as large as it is. A rugby ball launches, rises, and transforms into a branded blimp drifting over the city. Projection mapping simulated across the blimp surface. The sky becomes the billboard.
Key Visual
High-Detail Texture and Product Breakdown
The transformation sequence is the campaign. Ball in motion, altitude gained, form shifting — blimp emerging against the cityscape. Scale, movement, and projection mapping working together to turn a sports event into an unmissable visual moment.
Details
Realism at Scale
Blimp model rendered with material precision. Projection mapping simulated across the surface with lighting consistency. Scale calibrated against real-world city references to maintain believability. Format delivered in 9:16 for social-first distribution.
Process
Design and Animation Process
Concept built around the transformation moment — the specific frame where ball becomes blimp. From there, we developed the flight path, the lighting interaction with the city environment, and the projection mapping simulation. Every element calibrated for social viewing — stop-worthy in the first two seconds.
Credits
Client : HSBC SVNS x SG Sports Hub
Art Director : Hamim Rosidi
Project Management: Izaac Liew
3D CG Artist : Chew Chun Hung, Brendan Lai
2D Storyboard Artist: Kim Hui Wen
Videographer : Kayla Lee
