What this is
AXIS-0 BUILDS 3D ANAMORPHIC BILLBOARD CAMPAIGNS FOR BRANDS AND AGENCIES ACROSS ASIA PACIFIC, BASED IN KUALA LUMPUR. 3D ANAMORPHIC ADVERTISING USES FORCED-PERSPECTIVE ILLUSION ON LED SCREENS TO MAKE A PRODUCT OR SCENE APPEAR TO BREAK OUT OF THE FRAME AND INTO REAL SPACE, WHEN VIEWED FROM THE RIGHT ANGLE.
MOST STUDIOS SELL YOU THE ILLUSION. WE TEST THE IDEA UNDERNEATH IT FIRST — BEFORE A SINGLE FRAME OF 3D IS BUILT.
Screen type
Any Shape. Any Screen. Any City
01
2-Sided Screen
Two faces. One corner. The illusion lives in the break between them. We build the depth and perspective so the product appears to emerge from the join — something that can't exist on a flat screen. Best suited for corner placements and high-footfall intersections where the audience approaches from two directions.
02
3-Sided Screen
Three faces wrapping a single structure. The product becomes inescapable. We calibrate the anamorphic geometry across all three viewing angles so the illusion holds wherever the audience stands — not just from the sweet spot. Maximum presence. Maximum dwell time.
03
Curved Screen
Curved screens change the physics of the illusion. The parallax behaves differently. The depth cues shift. We rebuild the perspective from scratch for every curved surface — accounting for arc, radius, and the viewer's typical position. The result looks effortless. The calibration behind it isn't.
portfolio
work that arrived
Twelve campaigns across the L'Oréal Group. Beauty launches for Garnier, Kiehl's, and CeraVe. Every project built on one question: if you strip the illusion, does the concept still hold? Here's the work that passed.
Trusted by L'Oréal Paris, Garnier, Kiehl's, CeraVe, HOKA, Samsung, and Nestlé — across Malaysia, Singapore, and the wider APAC region.
