Client
Project Type
About the project
We built a looping CGI animation for HSBC's corporate display environment. The brief was alignment — with wealth, with time, with the brand's premium positioning. Sand flows. It gathers. It forms the HSBC logo. Then it begins again. The loop is designed for continuous playback — a visual that holds its quality every time it cycles.
Key Visual
High-Detail Texture and Product Breakdown
Particle simulation drives the hero sequence — golden sand moving with deliberate weight before settling into the brand mark. The motion is calm. The material is rich. The result lands exactly where HSBC's positioning sits.
Details
Particle Simulation and Loop Precision
Particle behaviour calibrated for visual elegance — not chaos, not rigidity. The sand moves with intention. Seamless loop construction ensures the animation holds across extended playback without visual break.
Process
Design and Animation Process
We established the visual tone from HSBC's brand positioning — premium, calm, authoritative. Particle simulation developed to achieve sand behaviour that reads as natural rather than computed. Loop timing refined until the cycle felt inevitable. Every pass tested for seamless playback.
Credits
Client : HSBC
Project Lead : Harvard Yap
Creative Lead : Hamim Rosidi
Technical Lead : Chew Chun Hung
3D / VFX Artist : Chew Chun Hung
