Client
Project Type
About the project
We built a 3D anamorphic billboard for the launch of Garnier's Vitamin C Dry Touch Cream at Pavilion KL, Kuala Lumpur. The brief was not to display the product. It was to make people feel it.
The yellow palette was kept deliberately warm and light — comforting rather than clinical. Every visual decision pointed to the same place: soft, fast-absorbing, skin-brightening.
Key Visual
High-Detail Texture and Product Breakdown
The campaign leads with texture. We broke the cream down to its core — glass-like Vitamin C and BHA molecules transitioning into the signature mochi softness the product is known for. The transition does not describe the formula. It makes you feel it.
Details
Breaking Down Molecular Form into Texture
High realism on the liquid molecules gives the transition its weight. The glass-like structure of the Vitamin C and BHA ingredients was rendered with material precision — reflections, depth, surface behaviour. The softness that follows earns its contrast.
Process
Design and Animation Process
We began with the product's formulation — studying the key ingredients to establish a visual direction rooted in science. From there, we developed 3D simulations to translate molecular structure into fluid motion. The goal at every stage was the same: make the transition from science to softness feel inevitable, not constructed
Credits
Client : HOKA
Art Director : Hamim Rosidi
Project Management: Izaac Liew
3D CG Artist : Chew Chun Hung, Brendan Lai
2D Storyboard Artist: Adam Harith
BGM & Sound FX : Kayla Lee
