Client
Project Type
About the project
We built a FOOH campaign for the FIBA 3x3 World Tour at Singapore Sports Hub. The idea was simple — bring the game off the court and into the city. Ball physics, environment interaction, the energy of 3x3 basketball rendered into real-world footage. The campaign puts the sport exactly where people will see it.
Key Visual
High-Detail Texture and Product Breakdown
The ball does not just appear in the scene. It interacts with it — physics-driven, surface-responsive, believable. The energy of 3x3 basketball translated into a visual that feels live.
Details
Physics Simulation and Compositing
Ball physics calibrated for sport-accurate behaviour within real-world footage. Surface interaction, shadow integration, lighting consistency — all built to keep the CGI grounded in the environment rather than floating above it.
Process
Design and Animation Process
We built from the ball outward — establishing physics behaviour first, then integrating with the environment footage. Lighting matched to the real-world plate. Shadow and surface interaction refined for compositing accuracy. The goal: a campaign that looks like someone filmed the impossible.
Credits
Client : FIBA & The Kallang Group
Art Director : Hamim Rosidi
Project Management : Harvard Yap Hou Fai
3D CG Artist : Mohammad Syahir
2D Storyboard Artist : Kayla Lee Pei Qi
BGM & Sound FX : Kayla Lee
