Client
Project Type
A FOOH campaign built to promote the FIBA 3x3 World Tour at Singapore Sports Hub. Basketball action integrated into the real world. The court expands beyond the arena.
About the project
We built a FOOH campaign for the FIBA 3x3 World Tour at Singapore Sports Hub. The idea was simple — bring the game off the court and into the city. Ball physics, environment interaction, the energy of 3x3 basketball rendered into real-world footage. The campaign puts the sport exactly where people will see it.
Key Visual
High-Detail Texture and Product Breakdown
The ball does not just appear in the scene. It interacts with it — physics-driven, surface-responsive, believable. The energy of 3x3 basketball translated into a visual that feels live.
Details
Physics Simulation and Compositing
Ball physics calibrated for sport-accurate behaviour within real-world footage. Surface interaction, shadow integration, lighting consistency — all built to keep the CGI grounded in the environment rather than floating above it.
Process
Design and Animation Process
We built from the ball outward — establishing physics behaviour first, then integrating with the environment footage. Lighting matched to the real-world plate. Shadow and surface interaction refined for compositing accuracy. The goal: a campaign that looks like someone filmed the impossible.
Credits
Client : FIBA & The Kallang Group
Art Director : Hamim Rosidi
Project Management : Harvard Yap Hou Fai
3D CG Artist : Mohammad Syahir
2D Storyboard Artist : Kayla Lee Pei Qi
BGM & Sound FX : Kayla Lee
