Client
Project Type
About the project
We built a 3D anamorphic billboard for CeraVe's Moisturising Cream. The brief demanded restraint. CeraVe's credibility lives in its dermatological tone — not spectacle. So we built something precise. Minimal lighting. Material realism. A visual that earns trust before it earns attention.
Key Visual
High-Detail Texture and Product Breakdown
The hero sequence focuses on cream texture and skin barrier interaction — rendered with clinical precision. No glow effects. No exaggeration. The product speaks for itself because we let it.
Details
Material Realism Over Spectacle
Every surface was rendered to behave like the real thing. The cream texture, the skin-like material interaction, the lighting — all calibrated to feel dermatologically credible. Premium without being loud.
Process
Design and Animation Process
We established a visual direction rooted in CeraVe's clinical positioning. Minimal colour palette. Controlled lighting. 3D simulations built around texture accuracy rather than visual drama. The goal was credibility at scale — something that looks as trustworthy on a billboard as it does on a pharmacy shelf.
Credits
Client : CeraVe Malaysia
Art Director : Hamim Rosidi
Project Manager: Izaac Liew
3D CG Artist : Ilyas Sofian
2D Storyboard Artist: Adam Harith, Kayla Lee
Sound FX : Adam Harith
