Axis-0
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3D Billboards
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3D Billboards
protocol 01 // 3d anamorphic
view [off-axis]
angle 54°
from rm25,000
3–6 weeks to live
A 3D billboard people stop, film and remember.
We make 3D anamorphic billboards for brands across Asia Pacific, from the idea to launch day. From RM25,000.
Send your brief →
Book a 20-minute call
15+ 3D billboards delivered by the Axis-0 team
Domino's
Hoka
L'Oreal
IOI Group
China Airlines
● cam a // pavement
tc 00:00:12:15
[wide shot: the billboard from the pavement, crowd filming in frame]
0,0 — stand here
● cam b
[same moment, on a phone]
// outcomes
what you’re actually paying for
[ 03 ]
What a 3D billboard does for your brand
01
It gets filmed.
People stop, record it and post it, so your billboard reaches people far beyond the street.
Samsung Tri-Fold // first 14 days
[X]
public posts
[X]
visible views
[add once counted from public TikTok + Instagram]
02
It gets talked about.
A strong 3D moment earns posts and press you don’t pay for.
press log
Covered by [outlet].
[add once found]
03
Brands come back.
Samsung has worked with our team since 2024. HSBC, The Kallang, Suubalm and inewvation have each come back for another project.
Samsung // since 2024
HSBC // returned
The Kallang // returned
Suubalm // returned
inewvation // returned
// how it works
a // top view >> b // what they see
[ drag to walk ]
How a 3D billboard works
The illusion only works from certain spots.
A 3D anamorphic billboard is a flat video, warped so it looks three-dimensional from the right angle. It runs across a corner (L-shaped) or curved screen. From the right spot, your product looks like it’s leaving the screen. From the wrong spot, it looks flat.
That’s why we design from the street, not from a laptop.
On a flat screen we make 3D DOOH content instead — see pricing
a // top view
b // what they see
from here: flat and warped
zone
Flat zone
off sweet spot
10.3 m
view angle
53°
// failure log
4 of 4 off-axis
[ hover to correct ]
Why most 3D billboards fail, and what we do about it
What goes wrong
What we do
F.01
It looks flat on the street.
Designed from the street
We map the screen, the angles and where the crowd gathers before we design anything.
F.02
It’s a gimmick. The product flies out and nobody remembers the brand.
Strip-the-Trick Test
Before production, we test the idea with you without the 3D effect. If it still works as a flat poster, it’s worth building.
F.03
Nobody shares it.
Phone-proof
Every piece is tested on a phone recording before it ships, because that clip is what most people will see.
F.04
It misses the launch date. Wrong specs, a late file, a blank screen.
Built to your media date
We plan backwards from go-live and confirm specs with the media owner before render.
○ 3d off // flat poster
strip-the-trick // file 001
[The idea as a flat poster]
// try it
Same idea. Take the 3D away. Does it still say something?
3D off
3D on
[swap in the flat poster and the final billboard from one real project]
// screen register
kuala lumpur >> asia pacific
[confirm list]
Not sure which screen?
We know the 3D-capable screens in Kuala Lumpur and across the region: where they are, who walks past, and which angles work.
Tell us your city and your goal. We’ll recommend the screens that fit and introduce you to the media owner.
Ask about screens
// pricing
content price per screen // click a price
[confirm “best for” lines]
Pricing
What changes the price: length, detail, number of 3D elements, number of screens.
Screens
−
1
+
Estimated content fee // excl. screen time
RM50,000
Standard, 15s: RM50,000 for the first screen. Screen time is separate.
Get the full number
More than one screen?
The first screen is full price. The 2nd is 45% of that, the 3rd–4th 40%, the 5th–7th 32%, and the 8th onward 28%.
Flat screen?
3D DOOH content starts from RM27,000. See DOOH [confirm]
What about screen time?
Screen time is booked with the media owner and priced by screen, location and duration. It’s separate from our content fee. In your brief review we give you an estimated total, content plus screen time, so you can take one number to your boss.
// deliverables
[ 06 ]
What you get
01
The final file for each screen, built to that media owner’s exact specs
02
Street footage on launch day: the sweet-spot angle and real reactions
03
Social cut-downs for your channels (vertical and square)
04
A 7-day buzz report: public posts and visible views we find, press and creator mentions, and your launch footage, so you have something real to show your boss
05
[X] revision rounds at concept stage and [X] at animation stage [confirm]
06
Usage rights for the agreed markets and period. Files handed over on payment. [confirm]
// brief >> live
capacity: limited 3D billboards per month
typically 3–6 weeks [confirm]
How a project runs
Day 1–2
Brief review
We tell you straight if the idea works, and recommend screens if you need them.
You get
A verdict, a quote, and an estimated total with screen time
Week 1
Concept
Story first, then the Strip-the-Trick Test.
You get
Concept and storyboard to approve
Weeks 2–4
3D production
Checked from the real viewing angles.
You get
Previews at agreed checkpoints
Final week
Delivery
Specs confirmed with the media owner, phone-proof test.
You get
The final file
Go-live
Launch
We film it from the street.
You get
Launch footage and social cut-downs
Day 7 after
Buzz report
Everything we found, in one place.
You get
Posts, views and mentions we found
Typical time from approved brief to live: 3–6 weeks. [confirm]
We take on a limited number of 3D billboards each month, so each one gets the full process. If your launch date is fixed, book early.
// brief manifest
0
What we need from you
Tick what you already have. Missing something? Send the brief anyway and we’ll fill the gaps together.
Send your brief anyway →
Download: 3D Billboard Brief Checklist
The screen:
location, media owner, specs. No screen yet? Tell us the city and goal.
The launch date,
and how long it runs
The goal:
product launch, awareness, a cultural moment, footfall
Brand assets:
logo, product files or 3D models, guidelines
Budget range
// independence
any media owner // any screen
We don’t sell media
We work with any media owner and any screen, so our advice is never tied to selling you screen time. If a screen is wrong for your idea, we’ll say so.
// selected 3d files
[confirm each is 3D anamorphic, not FOOH or flat DOOH]
05
Selected 3D work
See all work →
All
Beauty
FMCG
Finance
Tech
Sports & events
● File 001
Tech
[street clip, 10–15s]
Samsung Tri-Fold
Tech // [City] // [Year]
Brief:
Idea:
[Result: counted posts and views, coverage, or “client since 2024”]
Case study →
● File 002
Finance
[street clip, 10–15s]
HSBC Sands of Time
Finance // [City] // 2025
Brief:
Idea:
[Result]
Case study →
● File 003
Sports & events
[street clip, 10–15s]
FIBA 3x3
Sports & events // [City] // 2025
Brief:
Idea:
[Result]
Case study →
● File 004
Beauty
[street clip, 10–15s]
Garnier
Beauty // [City] // [Year]
Brief:
Idea:
[Result]
Case study →
● File 005
Beauty
[street clip, 10–15s]
CeraVe
Beauty // [City] // [Year]
Brief:
Idea:
[Result]
Case study →
“
// partners
[ 2 routes ]
Agency or media owner?
We work behind agencies as their 3D production partner, and with media owners on content for their screens.
/agencies
For agencies →
/media-owners
For media owners →
// questions
[ 09 answered ]
Questions about 3D billboards
Q.01
How much does a 3D anamorphic billboard cost in Malaysia?
Content starts from RM18,000 for a 15-second piece using your existing brand assets, up to around RM260,000 for a fully custom 60-second flagship launch. Most brand campaigns sit between RM50,000 and RM120,000. Screen time is paid separately to the media owner, and we estimate it for you in the brief review.
Q.02
What results can we expect?
We can’t promise view counts. Results depend on the idea, the screen and the location. What we control is making it worth filming: every piece passes the Strip-the-Trick Test and is tested on a phone recording before it ships. After launch, you get a 7-day buzz report with the public posts, views and mentions we find.
Q.03
Can you help us choose and book the screen?
Yes. We recommend screens that suit your goal and city, introduce you to the media owner, and estimate the total cost (content plus screen time) in your brief review. You book screen time with the media owner directly, so our advice is never tied to selling it.
Q.04
How long does it take?
Typically 3–6 weeks from approved brief to live. Tell us your launch date first and we’ll plan backwards from it.
Q.05
Can a 3D billboard run on a flat screen?
A true 3D anamorphic effect needs a corner (L-shaped) or curved screen. On a flat screen we make 3D DOOH content: motion with depth, but not the same out-of-screen illusion.
Q.06
Why do some 3D billboards look flat on the street?
The illusion only works from certain angles. If it was designed for one camera angle, most people walking past see a flat or warped image. We design from the street, for the spots people actually stand.
Q.07
What’s the difference between 3D anamorphic and FOOH?
A 3D anamorphic billboard runs on a real screen and works for people in front of it. FOOH (fake out-of-home) is CGI added to real street footage, made for social media only.
Q.08
Can one piece run on several screens?
Yes. We build the first screen in full, then adapt it to each extra screen, priced at 28–45% of the first.
Q.09
What if the launch date moves?
Tell us as soon as you know. We plan with a buffer before go-live, and if the date moves earlier we’ll tell you straight what’s still possible.
// brief intake // 3d
we reply within 24 hours
[ 0,0 ]
Start your 3D billboard.
We’ll tell you straight if it works, before we quote.
Planning a launch?
Book a 20-minute call. We’ll tell you what’s possible for your date and budget.
Book a call
We reply within 24 hours
info@axis-0.com
+60 12-279 6264
Or send your brief
We reply within 24 hours · info@axis-0.com · +60 12-279 6264
Send your brief
Axis-0 Studio is a 3D anamorphic and FOOH production studio based in Kuala Lumpur, Malaysia, building campaigns for brands, agencies and media owners across Asia Pacific. We also design, build and install festive decorations for malls and retail stores.
3D Billboards
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© 2026 Axis-0 Studio
0 story // 1 spectacle
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